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The company claims that the information included in the logs are GDPR , PCI DSS and ePrivacy compliant. Verasity outlined six steps in its white paper that PoV follows to prevent fake views. PoV only records views from signed-in users, since the viewer’s unique ID is part of the information required for a view to be considered valid. Since most people are only able to watch one video at a time, the PoV will invalidate views from a user who is streaming multiple videos simultaneously. The PoV technology confirms that a video is actually being streamed by capturing information about the current frame at random times. Verasity claims that this measure helps weed out bot-generated views. Verasity requires that its video player, VeraPlayer, is visible within the browser and not scrolled out of view or minimized for that view session to be captured by the PoV system. Verasity would demand users perform occasional manual confirmations (think reCAPTCHA) should they exhibit suspicious behaviors such as viewing a video on a loop. Being a blockchain technology, view information is publicly available and auditable on multiple servers. Using smart contracts to document views and who gets paid TV-TWO , a player in the digital TV space, is also using blockchain to improve the advertising industry.
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